The Haus

Friday, March 3, 2000

DoubleClick Double Take?

OK, I can stop coming up with bad DoubleClick headlines now. It seems that, in a rare moment of lucidity, DoubleClick has backed off its initial plan to start a database connecting people with their online shopping and surfing habits.
Kevin O'Connor, DoubleClick's chief executive, said in a statement, "I made a mistake by planning to merge names with anonymous user activity across Web sites in the absence of government and industry privacy standards."
Let's not kid ourselves. DoubleClick had a change of heart because there were six lawsuits brought against them, Michigan's Attorney General threatened to sue, and their stock price plummeted 33% when the news got out.

It may be safe to turn cookies back on now. It's still a good idea to delete them (disabling cookies in Netscape deletes the cookie file) periodically for anonymity's sake. Thanks Slashdot.

News for 03/03/2000

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