The Haus

Monday, March 27, 2000

3dfx Buys GigaPixel

According to this press release, 3dfx is dropping $186 million to buy GigaPixel. You may remember GigaPixel as the company that lost the Microsoft X-Box contract to NVIDIA. I'm not entirely certain what 3dfx will gain by buying GigaPixel. I would guess that losing the X-Box contract made them a very attractive take-over candidate. 3dfx's Scott Sellers also gives this reason in the press release:
"We view the GigaPixel technology as a disruptive capability in the 3D market," said Scott Sellers, founder and chief technology officer of 3dfx Interactive. "By reducing memory bandwidth requirements by up to a factor of 10, we can now perform true 32-bit full-scene anti-aliased rendering at previously unseen performance levels. This technology is not theoretical -- it is real and exists in GigaPixel prototype silicon right now. Furthermore, we can now render in 3D at substantially reduced power requirements and cost points, thereby enabling a new class of 3D capable devices in the consumer electronics market."
I still don't know what it means, but apparently Sellers likes it :) Thanks Voodoo Extreme.

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