Wednesday, November 1, 2000

S3 == SONICblue -- 4:56 pm CST, Update by A.T. Hun

Everyone knows that your problems go away when you change your name! At least that's what the folks at SONICblue hope (I will refer to them from now on as "The Company Formerly Known as S3"). Here's a snip from the pr:

With the exit of its desktop and portable graphics chips and board businesses, SONICblue will be highly focused on digital media and information appliance opportunities.

Today's announcement marks a key turning point from S3's ten-year history in the PC graphics chip industry. SONICblue will apply its broad technology capabilities, brands, and financial resources to bring forward leadership products into the new target markets.

I love it when companies make up pseudo-mission-statements like the one in that last sentence. It sounds good, means nothing, and could apply to GM, IBM, organized crime, or just about anyone else. Good thing they didn't say anything about "utilizing synergy." The sad thing is they probably paid a small fortune and held many meetings to come up with that statement--not to mention the name "SONICblue" itself. Thanks Shugashack.

News for 11/01/2000

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