Tuesday, December 14, 2004

EA Buys Exclusive Rights from NFL -- 4:14 pm CST, Update by A.T. Hun

Electronic Arts has managed to buy exclusive rights to the NFL players, stadiums, teams, etc. for video games. This is going to be a crushing blow to ESPN's NFL franchise. I can't really understand why the NFL would do this. It's not like EA spices up Madden every year with enough new stuff to justify forking over $49. How will that change when there is no pressure to innovate (other than the massive amount of cash this must have cost)?

Update! This Game Over column indicates that EA paid over $300 million for this five-year agreement. They would have to sell 1.2 million copies each of those five years (assuming they are getting the full $49, which they are not) just to break even on the licensing alone. Craziness. Thanks Evil Avatar for that link.

News for 12/14/2004

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